XIAMEN TONGCHANGSHUN PRINTING & PACKING CO.,LTD

Cosmetic packaging, as the external representative of beauty products, plays a vital role. Elegant packaging design can attract customers' attention and add 

color to the product. However, packaging is not only for aesthetics, it also protects the product from the external environment, extends the shelf life of the 

product, and communicates the brand image and values.

The design principle of cosmetic packaging is to consider the needs of products and the feelings of consumers in an all-round way. First of all, the packaging 

should be able to block light and air, and effectively protect the ingredients of the product from oxidation and pollution. Secondly, the packaging should have 

the characteristics of easy opening, easy to pour, easy to carry, etc., to facilitate the operation of consumers in use. In addition, the packaging must conform 

to the principles of ergonomics, making the product more convenient and comfortable when used.

Examples and cases:

Some cosmetic brands have shown unique creativity in packaging design. For example, some high-end brands use exquisite carton packaging to highlight 

the brand's high-end image with luxurious texture and gorgeous colors. Some daily cosmetics focus on simplicity and practicality, using simple design and

durable packaging materials, which are convenient for daily carrying and use. In addition, some brands also pay attention to the concept of environmental 

protection, the use of recyclable materials or a small amount of packaging, in order to reduce the impact on the environment. Usually， we design lid and base

paper box, corrugated cardboard box, folding box and drawer box and show to clients which structure and different cost plan they would like and provide. 

If you are in cosmetic file and have packaging need, please contect me: steven@xftcpp.cn. This is our company's website:www.Tongchangshun.com

Application and significance:

Cosmetic packaging design is not only a decoration, it can also give more meaning and meaning to the product. Packaging color matching plays an important 

role in it. Bright colors can bring people a pleasant mood and enhance consumers' desire to buy. Warm tones can convey a warm and warm feeling, making 

people feel close and comfortable. At the same time, the choice of packaging color should also match the function and positioning of the product to achieve 

brand consistency and recognition.

In the highly competitive market of the cosmetics industry, excellent packaging design can win more attention and loyalty for the brand. Through reasonable 

design principles and mechanisms, as well as unique examples and cases, cosmetic packaging can not only protect the quality of products and extend the 

shelf life, but also convey the image and values of the brand. At the same time, packaging color matching can also add a lot of color to the product, enhance 

the consumer's purchase experience and brand awareness. Therefore, the design concept of cosmetic packaging and packaging color matching are important 

factors that cannot be ignored.